Don't Worry About Others, Just Write

“You can’t stop and ask, ‘Is the reader going to like what I’m writing about, or like me?’ You just have to have the ego to go for it and do what you want to do. … The minute you try to think about what people want, you’re dead. There’s no law that says you have to keep 100% of your readers enthralled.”  ___ William Zinsser